JLL Supports the Campaign to End Child Poverty

6 October 2008



 Members Join Thousands at the 4 October Keep the Promise Rally

On Saturday, members of the Junior League of London (JLL) joined thousands who gathered in Trafalgar Square to urge the UK government to keep its promise to halve child poverty by 2010 and to eliminate child poverty by 2020.

The Keep the Promise Rally was organised by the Campaign to End Child Poverty and was the largest ever event aimed at raising awareness of the issue of child poverty.  Organisers estimate that over 10,000 supporters banded together to highlight the plight of children living below the poverty line (defined by the Campaign as families with an average of £10 a day or less to live on).

Commenting on the rally, JLL President Jennifer Clarke noted, “It is shameful that in one of the wealthiest cities in the world, four in ten children still live in poverty. As a member of the Campaign to End Child Poverty, the Junior League of London supports the coalition’s goals of raising awareness about the effects and causes of child poverty and of working collaboratively to end child poverty within our generation.”

JLL President-Elect Sara Niedringhaus commented, “Through its community programmes, the Junior League of London works to eliminate poverty and its effects in London. An important part of achieving that vision is raising awareness of the issue of child poverty, and we were pleased to add our voices to the thousands who called on the government to meet its commitment on this issue.”

About the Junior League of London

The Junior League of London is a UK registered charity comprised of women committed to promoting voluntary service, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. A member of the Association of Junior Leagues International and active in London since 1978, the JLL has over 400 volunteer members who provide more than 20,000 hours of service to the community each year through dedicated programmes that support its vision of eliminating poverty and its effects in London. The JLL raises funds through Boutique de Noel (11-12 November 2008), a book for recent arrivals to the capital called Living in London, a week-long shopping event in the Spring (6-15 March 2009) called London Spree, corporate giving, grants and members’ dues.

To learn more about the Junior League and its community projects, to buy tickets to Boutique de Noel in 2008 or a 2009 London Spree Card, to purchase a copy of Living in London, or to find out about the JLL’s next New Members’ Course for volunteers — visit or phone the Junior League office on 020 7499 8159.

Registered Charity Number: 1103298   Registered as a Company Limited by Guarantee in England No 5045667
About The Campaign to End Child Poverty

The Campaign to End Child Poverty is made up of more than 130 organisations including children’s charities, child welfare organisations, social justice groups, faith groups, trade unions and others, concerned about the unacceptably high levels of child poverty in the UK. These groups have united behind the Campaign because there is an urgent opportunity to ensure the Government keeps its promise to reach its targets of halving child poverty by 2010 and eradicating it by 2020.
The Campaign’s goal is simple – to eradicate child poverty – and its aims are clear:
• Inform the public about the causes and effects of child poverty;
• Forge a commitment between and across the public, private and voluntary sectors to end child poverty by 2020;
• Promote the case for ending child poverty by 2020 with this and every future Government.