JLL’s Biggest Fundraiser of the Year Needs Your Support!

Participate from 17 October to 21 October! Together we can make a difference through #LBDI.

Are you ready to take a stand against poverty? Interested in sharpening your advocacy skills? Keen to join a team of women supporting you? This year’s #LBDI campaign is better than ever, and the need in London continues to grow.

28% of Londoners already live in poverty, and more than 2 in 3 Londoners reported increases in their cost of living during the first months of 2022, mostly due to rising food prices.
Single-parent households, overwhelmingly led by women, are the most vulnerable, with a staggering 53% in poverty in London today.

Will you join us? 

It’s just a few days away from the start of this year’s redressed #LBDI – Little Initiative, BIGImpact, 17-21 October! This year marks the 10th anniversary of our signature fundraiser, created right here in London, and now run by over 100 Leagues across AJLI.

You’ll have step-by-step training, resources, and a community of women supporting you!

Here’s how to participate in the campaign: 

  1. Sign up Here 
    • Check out how to create your JustGiving campaign page here or copy into your browser.
    • All LBDI campaign participants receive a free badge, available for collection at the Kick-Off party. If you cannot attend, email whitney.stenger@gmail.come with your mailing address and we’ll post it to you ASAP.
  2. Social Media and Logistics Training
    • Wednesday, 12 October from 6:30 to 7:30 pm on Zoom.
    • You’ll learn how to set up your JustGiving virtual fundraising campaign in more detail and maximize your communications to get the most out of your fundraising efforts. ?
  3. Kick-Off Party 
    • Sunday, 16 October from 11:00 am to 2:00 pm at The Last Talisman in Bermondsey
    • Join us for some fizz, fun, and fundraising to kick-off LBDI week ?
    • Your suggested “admission ticket” to the event is all about helping our community partners — so we kindly ask that you please bring a clothing donation of warm winter gear such as gloves, hats, socks, scarves, or outerwear to benefit two of our charity partners, Migrants Organise and Wrap Up London.
    • Also, you don’t need to wear a dress this year – but you can donate one to Smart Works if you’d like.
Let’s not forget why we’re doing all these efforts – to make a BIG impact in our community. LBDI is anchored in London Challenge Poverty Week, and the need for help is greater than ever.


Ways to Donate Your Time During LBDI

In addition to the campaign, there are several opportunities throughout the week to volunteer and dig into the work that we’re so proud to support alongside our Community Partners.

Clothing drives

  • In addition to collecting clothing and warm winter accessories at the Kick-Off Party, we’re asking campaigners to collect high-quality workwear and accessoriesfor Smart Works at their own offices or homes throughout the week of 17-21 October.
  • During 17-21 October, there will also be a donation collection at Google’s corporate office near Victoria Station at 123 Buckingham Palace Rd, London SW1W 9UD. Please leave donations in bags at reception for the attention of “Whitney Stenger ℅ Google.”