Junior League of London to launch its 4th annual Little Black Dress Initiative on Feb. 20th

The Challenge: Wear the Dress/Support the JLL/Eradicate Poverty in London.

The Little Black Dress Initiative (LBDI) is a poverty awareness campaign that challenges participants to wear 1 black dress for 5 days in a row, to raise funds for the Junior League of London, an organisation committed to promoting voluntary service, developing the potential of women and improving the community, through effective action and leadership of trained volunteers.

Why LBDI? Now in its 4th year, LBDI seeks to raise awareness about the limits poverty can play on choices of expression and opportunities for employment.  By leveraging the iconic “Little Black Dress” and participants’ social media channels, we shine a spotlight on the issues surrounding poverty, while seeking to raise funds for programmes that improve the lives of Londoners in need.

Get involved in the Little Black Dress Initiative today! Text LBDI17 £10 (or enter another amount) to 70070 to donate to Junior League of London LBDI and make a difference today.

This year, the JLL will make a difference in London by:

  • Investing over 20,000 hours of volunteer service and over £50,000 directly into the community
  • Providing 2,000 hours of training opportunities, valued at £25,000, to our members to train tomorrow’s generation of civic leaders
  • Tutoring disadvantaged children in arts, maths and reading through our Learning Clubs at Colville Primary School, where we also helped build the school’s first library in 2012
  • Providing nearly 700 personalised Holiday Hampers, to 9 agencies benefiting over 1,300 individuals (including nearly 600 children) during the holiday season.
  • Serving over 1,200 meals to clients of Glass Door, Manna Society, and RESTART.
  • Organising coats for Wrap Up London and office attire for SmartWorks and Suited & Booted.

Please click here for further information about our community programmes.