28 July 2009
New AJLI Advertising Campaign Featured in the New York Times
The Association of Junior Leagues International (AJLI) has commissioned a new public service advertising campaign that it hopes will attract new sponsors and donors.
The new ads – created by Beaird & Boone Marketing, a Dallas-based agency, for use by local Junior Leagues worldwide – was developed, to respond to leagues’ demand for a national advertising campaign.
The new campaign – which consists of two 15-second TV spots, two 30-second radio spots and three print ads – is designed to raise awareness of the types of issues (literacy, childhood obesity, and poverty) modern Junior Leagues address. Other radio and TV spots promote leagues’ literacy and children’s healthy eating programs. All ads can be customized to include a local league’s Web site address and telephone number.
Learn more about the AJLI Advertising Campaign
About the Junior League of London
The Junior League of London is a UK registered charity comprised of women committed to promoting voluntary service, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. A member of the Association of Junior Leagues International and active in London since 1978, the JLL has over 400 volunteer members who provide more than 20,000 hours of service to the community each year through dedicated programmes that break the cycle of poverty through education and employment. The JLL raises funds through an annual Christmas fair Boutique de Noel (12-13 November 2009), a book for recent arrivals to the capital called Living in London, a week-long shopping event in the Spring (4-28 March 2010) called London Spree, corporate giving, grants, donations, annual fund and members’ dues.
To learn more about the Junior League and its community projects, to buy tickets to Boutique de Noel in 2009 or a 2010 London Spree Card, to purchase a copy of Living in London, or to find out about the JLL’s next New Members’ Course for volunteers – visit www.jll.org.uk or phone the Junior League office on 020 7499 8159.
Registered Charity Number: 1103298 Registered as a Company Limited by Guarantee in England No 5045667