What is the Little Black Dress Initiative?
The Little Black Dress Initiative (LBDI) is a week-long fundraising campaign that uses the iconic ‘LBD’ to raise awareness about poverty and its effects on women in society. It was launched in February 2014 under the leadership of League members Natasha Turner and Cynthia Ward.
Participants wear one LBD for five consecutive days and are encouraged to harness the power of their social media platforms to drive online donations, which are collected through a charitable fundraising site JustGiving. The funds raised support our mission: promoting voluntary service, developing the potential of women and improving the community. In the past five years, the LBDI has raised £100,000.
During the campaign, participants donate dresses and other business appropriate clothing to our community partners Smart Works, a charity that helps women on low incomes prepare for job interviews by providing them with professional attire and career development skills, and Suited & Booted.
To learn more about this year’s campaign, email LBDI@jll.org.uk
We invite you to take part in one (or more) of the opportunities below:
- Wear the Dress Sign up to raise awareness and funds to combat the impact of poverty, by wearing 1 dress for 5 days during LBDI week (23-27 March 2020).
- Support those wearing the dress by donating to the 2020 LBDI Campaign and make a difference today!
- Organise a clothing drive at your office or with friends to collect professional attire for our partners, Smart Works and Suited & Booted, email LBDI@jll.org.uk for more details about local drop offs.