THE LITTLE BLACK DRESS INITIATIVE

#TheLBDI        23 – 27 March 2020

POSTPONED

What is the Little Black Dress Initiative?

The Little Black Dress Initiative (LBDI) is a week-long fundraising campaign that uses the iconic ‘LBD’ to raise awareness about poverty and its effects on women in society. It was launched in February 2014 under the leadership of League members Natasha Turner and Cynthia Ward.

Participants wear one LBD for five consecutive days and are encouraged to harness the power of their social media platforms to drive online donations, which are collected through a charitable fundraising site JustGiving. The funds raised support our mission: promoting voluntary service, developing the potential of women and improving the community. Since its start, the LBDI has raised over £100,000.

During the campaign, participants donate dresses and other business appropriate clothing to our community partners Smart Works, a charity that helps women on low incomes prepare for job interviews by providing them with professional attire and career development skills, and Suited & Booted.

This year we are excited to invite non-members to Donate, Organise, Participate!
  • Donate to support those wearing the dress via our JLL 2020 LBDI Campaign and make a difference today.
  • Organise a clothing drive at your office or with friends to collect professional attire for our community partners, Smart Works and Suited & Booted. JLL fundraising code terms and conditions apply. Register your interest. Our LBDI Committee will contact you with the next steps. 
  • Participate as part of Team JLL by wearing the dress and fundraising. You may participate as an individual or create a small team to motivate each other. JLL fundraising code terms and conditions apply. Register your interest. Our LBDI Committee will contact you with the next steps. 

Not sure you can do one of the above? Online encouragement is always welcome!  

  • Follow hashtags:  #theLBDI  #TeamLBDI  #Happy35thJLL  #ThisJLLCan
  • Visit our social media channels: @jrleaguelondon
  • Share posts, like, comment and engage to raise the profiles of the LBDI campaigners. Every little bit helps! 
Contact our Committee – lbdi@jll.org.uk
Members of Media with questions – communications@jll.org.uk