The Little Black Dress Initiative

Event: LBDI November Appeal  

Date: November 9th – 13th 2020 






It is that time of the year when we need our wonderful League members to participate in the Annual JLL Little Black Dress Initiative (LBDI) and be dress wearers. London’s poverty statistics are troubling, with over 28% of Londoners living in poverty and 70,000 children in London going to bed hungry ‘sometimes or often.’ Poverty limits resources, employment options, and even the ways individuals can express themselves – making it harder to better one’s life outcomes.  How COVID-19 has impacted those in poverty is still an emerging picture, however what is clear is that those in poverty are even more challenged as we see growing demands on the food banks and additional needs for the homeless and those in refuges. During the LBDI week, we will be focusing on COVID-19 and the Empowerment of our League Members.

During LBDI week, we wear one single outfit for an entire week, highlighting the effects that limited resources can play on a person’s quality of life, while sharing messages about the work the JLL does in London across our networks and raising funds. 

Do you have family, friends or co-workers that will wear the dress with you? Would you like to involve your company’s Women’s Network in the LBDI Campaign? Perhaps you’re part of an external Women’s Network that you would like to get involved in the LBDI campaign.  This year we are making it easier than ever to wear an outfit and make a difference for those in need. For more information, please register your interest in participating so we can provide you with more details and tips for how you can reach out to your network, facts about the campaign, JLL and more.  Stay tuned for more information in the coming weeks!