The Little Black Dress Initiative

Thank you to everyone who helped to make the 2021 Little Black Dress Initiative Campaign such a success! Thanks to the generosity of the community we were able to exceed our fundraising goal. Proceeds will be used to support the JLL and its anti-poverty initiatives. Didn’t get a chance to donate to the Campaign? You can still help to support the work of the JLL by donating to the annual fund here.

About the Little Black Dress Initiative

The Little Black Dress Initiative (LBDI), is a week-long, digital advocacy campaign that uses the imagery of the iconic Little Black Dress to raise awareness about poverty and raise funds to support the work of the Junior League of London and our community partners.

Participants wear the same black outfit for five consecutive days to illustrate the effects that poverty can have on an individual’s access to resources including professional attire and the far reaching toll this can take on confidence and professional opportunities.

Since its inception in 2014 by the Junior League’s London branch, the LBDI has raised over £166,000 in London and the initiative has expanded to over 55 other Junior League chapters across the United States and Canada.

The positive impact of this global poverty initiative is a testament to the Junior League’s mission to promote volunteer service, develop the potential of women and improve the community through the effective action and leadership of trained volunteers.